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Tuesday, 4 March 2014 HEMYCA

It took me a little while to write this particular blog post. I am thinking that perhaps perfectionism got the better of me and have been putting it off in fear of not giving it the justice it deserves. But hey ho...

Over London Fashion Week Autumn/Winter 2014, I had the opportunity to help with the upcoming designer, HEMYCA, on their social media.

Held on the Canon Presentation Stage at Somerset House on 17th February, My role was to run around before, during and after the presentation whilst tweeting, instagramming and keeping HEMYCA's social media freshly updated as the presentation took place.

Here are some of my shots from the models, makeup artists, dressers and everyone you can imagine backstage and during the show.

The collection is inspired by French photographic artists Gilbert Garcin; his quote particularly encapsulates the collection: "Until the end there is plenty of time for a new beginning, a new future". 

The cages of light seen at the presentation (see in the photo above) encapsulate the themes of restriction, release and new beginnings, partly inspired by Garcin but also through the strength of the HEMYCA woman, pictured and illustrated through the use of the HEYMCA film, played throughout the duration of the presentation. 

A still from the HEMYCA film can be seen behind Nina, who was also the model used within the film.

^This dress was my favourite^

The two images above were taken after the presentation had finished and everyone was a bit more relaxed and happy. 

The last image is a candid shot of the two leading women behind HEYMCA, Helen and Myra. They both were so kind and accommodating towards me, and of course, as were the whole of the HEMYCA team too.

I loved every moment of my time in London during Fashion Week and cannot wait until I embark on my next adventure within the Industry I hope to delve into. 

Thank you so much HEMYCA! 

I very much hope to see you again soon :]

Much love

Hannah x

Ps. I added this later as I can't let this song escape... SO GOOD! Seeing them soon in Cardiff so hopefully they will do their cover whilst I am there. 


  1. nice photos! (:

    london, music, fashion, lifestyle

  2. wonderful photos!
    following you via gfc and bloglovin now. hope you'll follow me, too!
    happy day!

  3. Thank you girls! Really enjoyed my time there :) xx


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